AdWords Shopping Advertising: Google AdWords: Shopping Advertising

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Get ready for your exam by enrolling in our comprehensive training course. This course includes a full set of instructional videos designed to equip you with in-depth knowledge essential for passing the certification exam with flying colors.

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Video Courses

Part 1 - Introduction

Lectures	Duration
1. Introduction	2m 26s
2. Google Adwords Account Creation	2m 31s
3. Overview and Interface of Google Adwords Dashboard	6m 1s

1. Introduction

2m 26s

2. Google Adwords Account Creation

2m 31s

3. Overview and Interface of Google Adwords Dashboard

6m 1s

Fundamentals and Keyword Research

Lectures	Duration
1. What is Keyword Research and how to do it?	7m 13s
2. Keyword Match Types in Adwords	2m 43s

1. What is Keyword Research and how to do it?

7m 13s

2. Keyword Match Types in Adwords

2m 43s

Creating and Managing Ad Campaigns

Lectures	Duration
1. Search Ad Campaign Creation	19m 1s
2. Display Advertising Campaign Creation	15m 31s
3. How to Create Display Ad Banners Yourself without Hiring a Designer?	4m 39s
4. Video Ad Creation and Advertisng on Youtube	7m 1s
5. Advertising Your App on Playstore and other Google Networks	3m 40s

1. Search Ad Campaign Creation

19m 1s

2. Display Advertising Campaign Creation

15m 31s

3. How to Create Display Ad Banners Yourself without Hiring a Designer?

4m 39s

4. Video Ad Creation and Advertisng on Youtube

7m 1s

5. Advertising Your App on Playstore and other Google Networks

3m 40s

Remarketing and Conversion Tracking

Lectures	Duration
1. What is Remarketing and how to do it?	8m 58s
2. Remarketing with Customer List (Email/Phone)	1m 37s
3. Conversion Tracking in Google Adwords	5m 30s
4. Tracking Custom Campaign URLs on Google Analytics	3m 2s

1. What is Remarketing and how to do it?

8m 58s

2. Remarketing with Customer List (Email/Phone)

1m 37s

3. Conversion Tracking in Google Adwords

5m 30s

4. Tracking Custom Campaign URLs on Google Analytics

3m 2s

Part 2 - Welcome section

Lectures	Duration
1. Differences between AdWords and Google Merchant	3m
2. Visual difference of Google Shopping ads vs	2m
3. Creating your merchant account	3m
4. More on website verification	2m
5. Creating your first data feed	2m
6. Beginning to fill out your data feed	3m
7. Filling out the product feed	2m
8. Correctly setting your title attribute	5m
9. Optimizing the description field in your product feed	3m
10. Linking your AdWords account	1m
11. Another way to upload your product feed: From your ads setup dashboard	1m
12. When you have a large product feed file	2m
13. Almost there - creating your campaign	2m
14. Starting to run the ads	2m

1. Differences between AdWords and Google Merchant

2. Visual difference of Google Shopping ads vs

3. Creating your merchant account

4. More on website verification

5. Creating your first data feed

6. Beginning to fill out your data feed

7. Filling out the product feed

8. Correctly setting your title attribute

9. Optimizing the description field in your product feed

10. Linking your AdWords account

11. Another way to upload your product feed: From your ads setup dashboard

12. When you have a large product feed file

13. Almost there - creating your campaign

14. Starting to run the ads

How to get cheaper ad clicks & more ad impressions

Lectures	Duration
1. How to begin running your ads from AdWords	4m
2. What if the product doesn't get many clicks at first?	3m
3. How to get cheaper clicks with the Ad-rank and how to boost it	5m
4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure	2m

1. How to begin running your ads from AdWords

2. What if the product doesn't get many clicks at first?

3. How to get cheaper clicks with the Ad-rank and how to boost it

4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure

Analytics for your ad clicks

Lectures	Duration
1. How to set up Analytics for your AdWords clicks	3m

1. How to set up Analytics for your AdWords clicks

Updates from Google Ads

Lectures	Duration
1. Change to accelerated bidding	1m

1. Change to accelerated bidding

Supplemental app resources to aid you in your business

Lectures	Duration
1. Supplemental app resources to aid you in your business	3m

1. Supplemental app resources to aid you in your business

Conclusion

Lectures	Duration
1. Keyword exercise to try	4m
2. Decisiveness: Start and stop planning & key to success from business literature	4m
3. Working on your business vs	5m

1. Keyword exercise to try

2. Decisiveness: Start and stop planning & key to success from business literature

3. Working on your business vs