AdWords Fundamentals: Google AdWords Fundamentals

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Video Courses

Part 1 - Introduction to Google Ads

Lectures	Duration
1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)	8m 24s
2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)	8m 55s
3. Google Ads Formula Calculator (part 1)	7m 49s
4. Google Ads Formula Calculator (part 2)	5m 57s
5. What is Google Ads? (part 1)	4m 31s
6. What is Google Ads? (part 2)	7m 31s
7. Where do Google Ads Show Up? (part 1)	4m 34s
8. Where do Google Ads Show Up? (part 2)	8m 12s
9. Complimentary AdVenture Media Account Audit (exclusions apply)	6m 12s

1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)

8m 24s

2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)

8m 55s

3. Google Ads Formula Calculator (part 1)

7m 49s

4. Google Ads Formula Calculator (part 2)

5m 57s

5. What is Google Ads? (part 1)

4m 31s

6. What is Google Ads? (part 2)

7m 31s

7. Where do Google Ads Show Up? (part 1)

4m 34s

8. Where do Google Ads Show Up? (part 2)

8m 12s

9. Complimentary AdVenture Media Account Audit (exclusions apply)

6m 12s

Creating and Setting Up Our First Google Ads Account

Lectures	Duration
1. Creating Your Firs Gooogle Ads Account	8m 21s
2. Understanding the Google Ads Account Hierarchy	8m 3s
3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	9m 49s
5. Understanding Network Settings (part 1)	7m 15s
6. Understanding Network Settings (part 2)	6m 25s
7. Understanding Location Targeting (part 1)	6m 5s
8. Understanding Location Targeting (part 2)	6m 10s
9. Configuring Location Targeting in Google Ads	9m 37s
10. Viewing Location Reports in Google Ads (part 1)	5m 26s
11. Viewing Location Reports in Google Ads (part 2)	9m 15s
12. Understanding Advanced Location Options (part 1)	7m 40s
13. Understanding Advanced Location Options (part 2)	8m 11s
14. Setting and Configuring Languages	3m 47s
15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)	5m 35s
16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)	7m 6s
17. Finding Your Hourly Reports in the Google Ads Interface	5m 49s
18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit	5m 35s
19. Bidding Strategies: Target Search Page Location	5m 26s
20. Bidding Strategies: Target ROAS	10m
21. Bidding Strategies: Target CPA	4m 44s
22. Bidding Strategies: Target Outranking Share	7m 22s
23. Bidding Strategies: Maximize Clicks	5m 17s
24. Bidding Strategies: Enhanced CPC Bidding	4m 24s
25. Bidding Strategies: Manual CPC Bidding	4m 28s
26. Campaign Start and End Dates	1m 26s
27. Introduction to Dynamic Search Ads!	7m 28s
28. Understanding Sitelink Extensions (part 1)	6m 34s
29. Understanding Sitelink Extensions (part 2)	7m 24s
30. Callout Extensions	4m 51s
31. Call Extensions	8m 19s
32. Structured Snippet Extensions	5m 56s
33. App Extensions	2m 18s
34. Message Extensions	8m 31s
35. Location Extensions	4m 55s
36. Promotion Extensions	9m 34s
37. Price Extensions	10m 25s
38. Understanding Ad Rotation Settings	10m 25s
39. The Basics of Ad Scheduling	10m 24s
40. Understanding the Basics of Device Targeting (part 1)	7m 6s
41. Understanding the Basics of Device Targeting (part 2)	8m 3s
42. Understanding Campaign URL Options	7m 7s

1. Creating Your Firs Gooogle Ads Account

8m 21s

2. Understanding the Google Ads Account Hierarchy

8m 3s

3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)

9m 49s

5. Understanding Network Settings (part 1)

7m 15s

6. Understanding Network Settings (part 2)

6m 25s

7. Understanding Location Targeting (part 1)

6m 5s

8. Understanding Location Targeting (part 2)

6m 10s

9. Configuring Location Targeting in Google Ads

9m 37s

10. Viewing Location Reports in Google Ads (part 1)

5m 26s

11. Viewing Location Reports in Google Ads (part 2)

9m 15s

12. Understanding Advanced Location Options (part 1)

7m 40s

13. Understanding Advanced Location Options (part 2)

8m 11s

14. Setting and Configuring Languages

3m 47s

15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)

5m 35s

16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)

7m 6s

17. Finding Your Hourly Reports in the Google Ads Interface

5m 49s

18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit

5m 35s

19. Bidding Strategies: Target Search Page Location

5m 26s

20. Bidding Strategies: Target ROAS

10m

21. Bidding Strategies: Target CPA

4m 44s

22. Bidding Strategies: Target Outranking Share

7m 22s

23. Bidding Strategies: Maximize Clicks

5m 17s

24. Bidding Strategies: Enhanced CPC Bidding

4m 24s

25. Bidding Strategies: Manual CPC Bidding

4m 28s

26. Campaign Start and End Dates

1m 26s

27. Introduction to Dynamic Search Ads!

7m 28s

28. Understanding Sitelink Extensions (part 1)

6m 34s

29. Understanding Sitelink Extensions (part 2)

7m 24s

30. Callout Extensions

4m 51s

31. Call Extensions

8m 19s

32. Structured Snippet Extensions

5m 56s

33. App Extensions

2m 18s

34. Message Extensions

8m 31s

35. Location Extensions

4m 55s

36. Promotion Extensions

9m 34s

37. Price Extensions

10m 25s

38. Understanding Ad Rotation Settings

10m 25s

39. The Basics of Ad Scheduling

10m 24s

40. Understanding the Basics of Device Targeting (part 1)

7m 6s

41. Understanding the Basics of Device Targeting (part 2)

8m 3s

42. Understanding Campaign URL Options

7m 7s

Structuring Your Ad Groups Like A Professional

Lectures	Duration
1. Ad Group Structure Basics and Organization (part 1)	7m 20s
2. Ad Group Structure Basics and Organization (part 2)	6m 27s
3. Ad Group Structure Ideas	6m 42s
4. Creating Our First Ad Group in Google Ads	8m 55s

1. Ad Group Structure Basics and Organization (part 1)

7m 20s

2. Ad Group Structure Basics and Organization (part 2)

6m 27s

3. Ad Group Structure Ideas

6m 42s

4. Creating Our First Ad Group in Google Ads

8m 55s

How To Write Killer Ads in Google Ads!

Lectures	Duration
1. The Anatomy of Google Text Ads	6m 50s
2. Compliance in Google Text Ads	5m 21s
3. Requesting a Manual Review of Your Ads and Expediting the Process	2m 24s
4. Best Practices for Successful Text Ads (part 1)	6m 31s
5. Best Practices for Successful Text Ads (part 2)	7m 22s
6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)	8m 26s
7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)	6m 41s
8. The BJ Fogg Behavioral Model	14m 15s
9. Creating Our First Ad in Google Ads	11m 42s

1. The Anatomy of Google Text Ads

6m 50s

2. Compliance in Google Text Ads

5m 21s

3. Requesting a Manual Review of Your Ads and Expediting the Process

2m 24s

4. Best Practices for Successful Text Ads (part 1)

6m 31s

5. Best Practices for Successful Text Ads (part 2)

7m 22s

6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)

8m 26s

7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)

6m 41s

8. The BJ Fogg Behavioral Model

14m 15s

9. Creating Our First Ad in Google Ads

11m 42s

Setting Up Your AdWords Billing

Lectures	Duration
1. Configuring Your Billing Details in Google Ads	5m 1s

1. Configuring Your Billing Details in Google Ads

5m 1s

Keywords in Depth - The Heartbeat of Your Account

Lectures	Duration
1. Keyword Basics: Keywords vs Queries	8m 34s
2. The Basics of Keyword Research (part 1)	4m 58s
3. The Basics of Keyword Research (part 2)	5m 56s
4. The Basics of Keyword Planning (part 1)	5m 56s
5. The Basics of Keyword Planning (part 2)	6m 51s
6. The Basics of Keyword Organization	6m 21s
7. Understanding Keyword Match Types (part 1)	5m 44s
8. Understanding Keyword Match Types (part 2)	6m 18s
9. Keyword Match Types: Broad Match	9m 3s
10. Keyword Match Types: Broad Match Modified	6m 5s
11. Keyword Match Types: Phrase Match	6m 20s
12. Keyword Match Types: Exact Match (part 1)	5m 37s
13. Keyword Match Types: Exact Match (part 2)	6m 6s
14. Keyword Match Types: Negative Match (part 1)	5m 56s
15. Keyword Match Types: Negative Match (part 2)	6m 11s
16. Using the Search Term Report to Find Negative Keywords (part 1.1)	7m 46s
17. Using the Search Term Report to Find Negative Keywords (part 1.2)	7m 21s
18. Using the Search Term Report to Find Negative Keywords (part 2.1)	8m 15s
19. Using the Search Term Report to Find Negative Keywords (part 2.2)	8m 51s
20. Understanding Negative Keyword Lists (part 1)	6m 3s
21. Understanding Negative Keyword Lists (part 2)	5m 42s
22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)	7m 25s
23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)	6m 3s
24. Adding Negative Keywords at The Ad Group Level	9m 3s
25. Traffic Sculpting Using OPTMYZR	7m 8s
26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)	6m 20s
27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)	7m 32s
28. Using Additional Research Tools to Get Negative Keyword Ideas	9m 54s
29. Keyword Research: Using the Google Keyword Planner 1 (part 1)	10m 2s
30. Keyword Research: Using the Google Keyword Planner 1 (part 2)	8m 57s
31. Keyword Research: Using the Google Keyword Planner 2 (part 1)	6m 56s
32. Keyword Research: Using the Google Keyword Planner 2 (part 2)	8m 39s
33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)	9m 5s
34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)	6m 51s
35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)	8m 36s
36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)	7m 44s
37. Keyword Planning: Understanding the Buyer Funnel	9m 53s
38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)	5m 50s
39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)	5m 50s
40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)	9m 43s
41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)	8m 20s
42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)	8m 57s
43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)	9m 40s
44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)	7m 46s
45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)	9m 15s
46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)	8m 58s
47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)	7m 29s
48. Keyword Organization: Formatting Keywords in Excel	10m 32s
49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)	7m 57s
50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)	3m 58s
51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)	6m 49s
52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)	6m 35s
53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)	9m 36s
54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)	8m 52s

1. Keyword Basics: Keywords vs Queries

8m 34s

2. The Basics of Keyword Research (part 1)

4m 58s

3. The Basics of Keyword Research (part 2)

5m 56s

4. The Basics of Keyword Planning (part 1)

5m 56s

5. The Basics of Keyword Planning (part 2)

6m 51s

6. The Basics of Keyword Organization

6m 21s

7. Understanding Keyword Match Types (part 1)

5m 44s

8. Understanding Keyword Match Types (part 2)

6m 18s

9. Keyword Match Types: Broad Match

9m 3s

10. Keyword Match Types: Broad Match Modified

6m 5s

11. Keyword Match Types: Phrase Match

6m 20s

12. Keyword Match Types: Exact Match (part 1)

5m 37s

13. Keyword Match Types: Exact Match (part 2)

6m 6s

14. Keyword Match Types: Negative Match (part 1)

5m 56s

15. Keyword Match Types: Negative Match (part 2)

6m 11s

16. Using the Search Term Report to Find Negative Keywords (part 1.1)

7m 46s

17. Using the Search Term Report to Find Negative Keywords (part 1.2)

7m 21s

18. Using the Search Term Report to Find Negative Keywords (part 2.1)

8m 15s

19. Using the Search Term Report to Find Negative Keywords (part 2.2)

8m 51s

20. Understanding Negative Keyword Lists (part 1)

6m 3s

21. Understanding Negative Keyword Lists (part 2)

5m 42s

22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)

7m 25s

23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)

6m 3s

24. Adding Negative Keywords at The Ad Group Level

9m 3s

25. Traffic Sculpting Using OPTMYZR

7m 8s

26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)

6m 20s

27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)

7m 32s

28. Using Additional Research Tools to Get Negative Keyword Ideas

9m 54s

29. Keyword Research: Using the Google Keyword Planner 1 (part 1)

10m 2s

30. Keyword Research: Using the Google Keyword Planner 1 (part 2)

8m 57s

31. Keyword Research: Using the Google Keyword Planner 2 (part 1)

6m 56s

32. Keyword Research: Using the Google Keyword Planner 2 (part 2)

8m 39s

33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)

9m 5s

34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)

6m 51s

35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)

8m 36s

36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)

7m 44s

37. Keyword Planning: Understanding the Buyer Funnel

9m 53s

38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)

5m 50s

39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)

5m 50s

40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)

9m 43s

41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)

8m 20s

42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)

8m 57s

43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)

9m 40s

44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)

7m 46s

45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)

9m 15s

46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)

8m 58s

47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)

7m 29s

48. Keyword Organization: Formatting Keywords in Excel

10m 32s

49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)

7m 57s

50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)

3m 58s

51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)

6m 49s

52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)

6m 35s

53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)

9m 36s

54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)

8m 52s

Account Structure - How To Structure Ad Groups Like A pro

Lectures	Duration
1. Account Structure: How To Create A New Ad Group Within Your Campaign	7m 22s
2. Importing Your Keyword Lists From Excel Into Your New Ad Group	10m 48s
3. Creating Multiple, Relevant Ads For Your New Ad Groups	13m 11s
4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign	8m 9s

1. Account Structure: How To Create A New Ad Group Within Your Campaign

7m 22s

2. Importing Your Keyword Lists From Excel Into Your New Ad Group

10m 48s

3. Creating Multiple, Relevant Ads For Your New Ad Groups

13m 11s

4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

8m 9s

The Incredible Dynamics Of The AdWords Auction

Lectures	Duration
1. Introduction To The AdWords Auction	20m 4s
2. Understanding Quality Score: Click Through Rate And Ad Relevancy	15m 25s
3. Understanding Quality Score: Landing Page Quality	7m 4s
4. Understanding Ad Rank and How It Is Calculated	11m 55s
5. When You Could Ignore Low Quality Scores (and when you can't!)	9m 14s
6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)	7m 58s
7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)	11m 25s
8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)	7m 9s

1. Introduction To The AdWords Auction

20m 4s

2. Understanding Quality Score: Click Through Rate And Ad Relevancy

15m 25s

3. Understanding Quality Score: Landing Page Quality

7m 4s

4. Understanding Ad Rank and How It Is Calculated

11m 55s

5. When You Could Ignore Low Quality Scores (and when you can't!)

9m 14s

6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)

7m 58s

7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)

11m 25s

8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

7m 9s

Expanding And Refining Your Campaigns

Lectures	Duration
1. Navigating The AdWords Dashboard	15m 16s
2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns	15m 14s
3. Editing The Essential Campaign Settings	6m 15s
4. How To Create New Campaigns That Will Improve Your Results	15m 6s
5. How ToUse Your Website To Make The Best Campaigns Possible	15m 46s
6. How To Set Up Powerful Custom Schedules For Your Campaigns	11m 47s
7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules	12m 7s

1. Navigating The AdWords Dashboard

15m 16s

2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns

15m 14s

3. Editing The Essential Campaign Settings

6m 15s

4. How To Create New Campaigns That Will Improve Your Results

15m 6s

5. How ToUse Your Website To Make The Best Campaigns Possible

15m 46s

6. How To Set Up Powerful Custom Schedules For Your Campaigns

11m 47s

7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

12m 7s

Negative Keywords - Your Greatest Ally

Lectures	Duration
1. Understanding Negative Keywords In-Depth	14m 15s
2. Using Broad, Phrase and Exact Match With Your Negative Keywords	6m 51s
3. Adding and Removing Negative Keywords and Negative Keyword Lists	20m 20s

1. Understanding Negative Keywords In-Depth

14m 15s

2. Using Broad, Phrase and Exact Match With Your Negative Keywords

6m 51s

3. Adding and Removing Negative Keywords and Negative Keyword Lists

20m 20s

Making Your Ads Unstoppable With Multiple Ad Extnesions

Lectures	Duration
1. Introduction To Ad Extensions	6m 18s
2. The Benefits Of Using Ad Extensions	8m 15s
3. Different Types Of Ad Extensions and Best Practices	5m 55s
4. Adding Sitelink Extensions	8m 15s
5. Configuring Your Sitelink Extensions For The Best Results	11m 22s
6. Adding Callout Extensions And Phone Extensions	8m 13s

1. Introduction To Ad Extensions

6m 18s

2. The Benefits Of Using Ad Extensions

8m 15s

3. Different Types Of Ad Extensions and Best Practices

5m 55s

4. Adding Sitelink Extensions

8m 15s

5. Configuring Your Sitelink Extensions For The Best Results

11m 22s

6. Adding Callout Extensions And Phone Extensions

8m 13s

Remarketing – Your Secret Weapon To Converting Like A Boss

Lectures	Duration
1. The 5 Primary Forms Of Remarketing	15m 51s
2. Realizing The Benefits And Importance Of Remarketing	12m 49s
3. How To Create And Add Your Remarketing Tag	3m 59s
4. Creating Your First Remarketing Audience	13m 28s
5. Configuring Your Remarketing Campaign Settings	13m 52s

1. The 5 Primary Forms Of Remarketing

15m 51s

2. Realizing The Benefits And Importance Of Remarketing

12m 49s

3. How To Create And Add Your Remarketing Tag

3m 59s

4. Creating Your First Remarketing Audience

13m 28s

5. Configuring Your Remarketing Campaign Settings

13m 52s

Keeping Track Of Profits With Conversion Tracking

Lectures	Duration
1. Understanding The Basics Of Conversion Tracking	14m 15s
2. Exploring The Different Conversion Actions Visitors Take On Your Site	14m 22s
3. Setting Up Conversion Tracking For Form Submissions	17m 35s
4. Generating And Installing Your Conversion Tracking Tag	4m 34s
5. Understanding The Basics Of Phone Call Tracking	8m 58s
6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data	9m 33s

1. Understanding The Basics Of Conversion Tracking

14m 15s

2. Exploring The Different Conversion Actions Visitors Take On Your Site

14m 22s

3. Setting Up Conversion Tracking For Form Submissions

17m 35s

4. Generating And Installing Your Conversion Tracking Tag

4m 34s

5. Understanding The Basics Of Phone Call Tracking

8m 58s

6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

9m 33s

Profitable Bidding Strategies

Lectures	Duration
1. Return On Investment (ROI) vs	14m 53s
2. How To Mathematically Calculate ROI and ROAS	9m 7s
3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value	11m 46s
4. Calculating Profitable Keyword Bids Based On Revenue Per Click	9m 8s

1. Return On Investment (ROI) vs

14m 53s

2. How To Mathematically Calculate ROI and ROAS

9m 7s

3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value

11m 46s

4. Calculating Profitable Keyword Bids Based On Revenue Per Click

9m 8s

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

Lectures	Duration
1. Introduction To AdWords Scripts - What Are Scripts?	4m 58s
2. Bidding To Average Position AdWords Script Part 1	11m 36s
3. Bidding To Average Position AdWords Script Part 2	13m 58s

1. Introduction To AdWords Scripts - What Are Scripts?

4m 58s

2. Bidding To Average Position AdWords Script Part 1

11m 36s

3. Bidding To Average Position AdWords Script Part 2

13m 58s

Bonus Material!

Lectures	Duration
1. Part 1	13m 30s
2. Part 2	18m 18s
3. Part 3	20m 5s

1. Part 1

13m 30s

2. Part 2

18m 18s

3. Part 3

20m 5s

Part 2 - Introduction to Google AdWords

Lectures	Duration
1. Introduction	9m

1. Introduction

Setting up AdWords

Lectures	Duration
1. Setting up AdWords	8m

1. Setting up AdWords

Your first AdWords Campaigns

Lectures	Duration
1. Creating a Search Campaign for Google	6m
2. Creating a Display Advertising Campaign for Google	10m
3. Optimising AdWords Campaigns	7m

1. Creating a Search Campaign for Google

2. Creating a Display Advertising Campaign for Google

10m

3. Optimising AdWords Campaigns

Advanced Google AdWords Advertising and Reporting

Lectures	Duration
1. Remarketing in Google AdWords	9m
2. Effective Measurement of AdWords Performance	6m
3. Performance Reporting	4m

1. Remarketing in Google AdWords

2. Effective Measurement of AdWords Performance

3. Performance Reporting